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About Us

Who the f**k are you?

A couple of gays that have brought together our love of design, typography and pop culture to create a queer clothing line that's perfect for nights out, days in, or simply sitting at home watching Drag Race. We've always been driven to turn a look, and starting our own clothing line has helped push us to do so every time we leave the house.

Ok, but why Counter/Stroke?

Okay, it's a fancy typography design term and we thought it sounded good. But if you wanna know where it comes from, here's the definition:

The open space in a fully or partly closed area.

Stroke: A straight or curved diagonal line.  

How's the quality? 

All of our products are printed using Direct to Garment printing techniques and embroidery from third party printing/fulfillment centers in California, North Carolina, Latvia and Mexico. We've personally tested our products for quality to make sure you're getting a garment that will last! 

Have we met before?

Maybe? We've been around the block. We started designing and selling in 2018. Since then our apparel has been shipped worldwide, and our I'm so into Voguing Right Now Tee was featured by DJ Adam Joseph on Netflix' Hey Qween!

Let us know what you like, what you don't like and what you would like to see.
We accept custom requests!